Industry-Wide Skill Development?
Not Without Custom eLearning
Meghan Sulpher
October 25, 2023

Spoiler alert—the use of eLearning by government agencies, educational institutions, safety regulators, and organizations has been growing exponentially. Shocked? Of course not.

Most individuals have utilized some form of online training over the past few years, particularly during the height of the COVID-19 pandemic. In fact, recent data indicates that a full 90% of companies are now offering employees some form of digital learning. And, with the efficiencies and value derived from using eLearning, many regulators and industry groups are leveraging eLearning to help ensure workers are effectively trained and keeping up with a period of rapid technology and process changes.

But off-the-shelf eLearning solutions alone aren’t going to cut it in addressing this challenge. I’ll get into this shortly!

Staggering growth & focus on ‘microlearning’

First, let’s talk numbers. The growth of online or eLearning in both corporate and educational settings has been staggering. Between 2012 and 2019, the number of hybrid and distance-only students at traditional universities increased by 36 percent, while the circumstances of the COVID-19 pandemic starting in 2020 accelerated that growth by a further (and whopping) 92 percent. The global eLearning market was valued at USD 210.1 billion in 2021 and is expected to surpass USD 848.12 billion by 2030—a projected growth of 303 percent!

In the corporate world, usage of eLearning and market growth is also growing fast and expected to at least double over the next four years. The expansion of top-down driven industry (and corporate) eLearning utilization has been fueled not only by the sheer necessity of the pandemic, but by a general reduction in training budgets. Industries across the board are trying to get more efficient with training, i.e., do more with less. In addition, the corporate eLearning market size is predicted to be further fueled by the adoption of ‘microlearning’ for employee training.

eLearning is not the future of effective industry training— it’s the now. eLearning cuts training times by 40% – 60% and greatly reduces staff downtime for in-class training.

Microlearning involves short blasts of information focused on a highly specific topic or task. Instead of sitting through lengthy lectures or presentations as part of a conventional online session or course, industry or business learners can complete the online training program in only a few hours or minutes. Relevance of content and efficient utilization of time through microlearning are clearly key variables, and the use of eLearning satisfies both. 

Furthermore, the ease with which eLearning can be deployed and the consistency of the education provided offers immense value to industry and corporate users looking for quick results and impactful outcomes. Further, technical breakthroughs such as augmented and virtual reality, as well as the use of hybrid eLearning and online/in-class instructor-led training methodologies where required (e.g. Aviation, Trucking, etc.) give alternative and flexible options for delivering required content efficiently.

Off-the-shelf & custom solutions

There are many companies out there, including ours, that offer a library of valuable off-the-shelf eLearning solutions for specific training requirements. Off-the-shelf courses refer to pre-designed, ready-made online courses that are available to purchase or license by an organization from eLearning content providers. 

These courses are typically developed by highly skilled instructional designers and subject matter experts to cover a wide range of topics and skills that are applicable to a broad audience. They are designed to be used largely “as-is” without significant customization. And, there’s a role and value in these offerings. 

However, for industry or organizational-specific training requirements in a rapidly changing environment, custom is key. Collaboratively built custom solutions, whether ground-up or translated from an existing virtual or in-class training program, can offer even more customization and allow trainees to acquire behavioural changes and knowledge that directly align with the industry or  organization’s unique needs. 

This tailored approach ensures that your workforce gains skills that are specifically relevant to your organization, leading to increased productivity and improved overall performance.

Getting to the custom core

Custom eLearning solutions offer immense value to regulators, industry groups and organizations grappling with rapid operational or regulatory changes. Beyond the customization of core content, these solutions offer the ability to tailor the look and feel (i.e., branding), increase access through mobile and off-line usage, simplify administration and updating, deliver advanced reporting and analytics,  and much more.

Effective, efficient, and impactful eLearning solutions are created when the vendor works collaboratively with client and industry subject matter experts  to produce custom solutions that meet specific industry and skill requirements.

The advantages are big and can significantly enhance the productivity of employees and contribute to the overall success of an organization. Here are some key benefits of opting for custom eLearning:

  • Content: Custom eLearning is designed specifically for the industry or organization and related objectives and challenges. Course content can  easily build on base (or in-class) materials and appeal to the needs of different learner-groups within in-course targeting. Modules within the same course can be built for different learners, enabling the learners to select content per their requirements. Similarly, custom assessments can be built for each module. This type of targeted learning not only helps in reaching out to the learner better, but allows them to perform better.
  • Time: While custom eLearning may have a higher initial time and cost investment, it almost always proves to be more cost AND time-effective in the long run. Custom training is designed to be efficient, focusing on essential learning outcomes and avoiding unnecessary content. The offset savings from industry or organization-wide in-class training and travel are also immense. The net result is an overall savings to training time to a tune of 40% – 60%.
  • Consistency in training: Custom eLearning ensures a consistent and standardized training experience. Full stop. This consistency is particularly crucial when the focus is on required WCB or industry regulated safety training (e.g., Mandatory Entry Level Training for trucking, working at heights, etc.) or for companies with multiple locations or diverse teams, as it ensures that everyone receives the same high-quality training. And new industry workers get access to the same consistent content as their more experienced peers.
Custom eLearning is designed for industry-wide and organizationally-specific requirements and ensures that the content aligns with defined goals, training gaps, or unique regulatory or operational challenges.
  • Flexibility: Custom eLearning allows for greater flexibility in content delivery and interactive elements to best meet the content or client needs. For example, our in-house team builds in animations, interactive activities, 2D/3D digital media, quizzes, simulations and more. You can also incorporate gamification and other interactive components tailored to your employees’ learning preferences. This relevance and interactivity fosters better engagement, motivation, and knowledge retention, leading to a more productive workforce.
  • Scalability: While off-the-shelf courses are designed for maximum reach and applicability, they don’t cover the unique nuances of a particular industry or organization. This limits the ‘value’ of their scalability. Custom solutions address this issue while still allowing for true scale to all relevant workers within the organization, the region, the industry- regardless of employer lines or geographical boundaries in the case of government, regulator, or industry-association deployment of the training. 
  • Continuous updates and iterations: As organizations evolve, so do training requirements. With custom eLearning, you have the advantage of updating and iterating the content regularly, and in a cost effective manner. This flexibility allows you to keep the training material current and aligned with industry trends, ensuring that your employees stay up to date with the latest knowledge and practices.

We all know that engaged workers are more productive and motivated long-term. With custom eLearning, variables relevant to a particular industry or organization can be accommodated for, including regulations, terminology, values, culture, and branding.

Further, tailored  training content drives relevance, empowers employees, and creates connections with their industry and business. When learners feel that training is specific to their needs, they’re more likely to feel valued, and be invested in the concept of life-long learning which benefits both the individual and the organization. 

The final word(s)

The global landscape of training and development is likely to continue evolving in 2023 and beyond as organizations seek to meet the changing needs of their employees and the business. Response to this rapid change must be swift and include consistent and efficient (e.g., micro-skills) training for the employees that will help organizations maintain pace. 

Leveraging timely, relevant, and focused content with custom eLearning helps prepare industries and organizations for rapid change, and not only surviving, but thriving into the future.

Progressive industry groups, Regulators, WCBs, etc., are getting ahead of the risk by embracing the value and power of custom eLearning for industry-wide skill development. They are investing in the development of tailored, relevant, engaging and efficient training content which can be deployed for the benefit of one OR many industry employers. And this training allows for alignment with industry and organizational goals, employee productivity, and long-term success. 

Industry-wide skill development is not a nice to have, it’s a must. Doing so efficiently and effectively requires an industry-driven application of custom eLearning solutions to help get workers there faster, cheaper, and with relevant and repeatable outcomes. 

Visit Bluedrop ISM  for more information on our custom eLearning solutions, or SkillsPass training delivery platform. You can also hit follow on our LinkedIn and Twitter pages to stay up to date on a

Suggested Reading
Bluedrop ISM
Interactive eLearning
Schedule Your
SkillsPass Demo
Arrange your 30 minute power demo of the SkillsPass training platform.

Simply complete the form below and a Bluedrop ISM team member will contact you to arrange your 30 minute power demo of the SkillsPass training platform and our related workforce training solutions.

Free Trial!

Simply complete the form below. A SkillsPass team member will contact you with the details for your 90-day free, no-obligation trial of SkillsPass- including setup, activation, feature walk-through, and the various terms and conditions that apply.

Giving Bank:
Eligibility Requirements (None)

  • Connect with us and send us your information – we’re happy to learn more and explore whether we are a fit.

Eligibility Requirements

  • At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis
  • Praesentium voluptatum deleniti atque corrupti quos dolores et quas
  • Molestias excepturi sint occaecati cupiditate non provident, similique
  • Sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga.
Community Skills & Economic Empowerment:
Eligibility Requirements
  • Ability to clearly explain the problem you are looking to address 
  • Ability to describe how this support will help you better assist your participants
  • Projects need to be developed, launched and demonstrate results within 12 months
Women in Tech Grants:
Eligibility Requirements

Applications can be received from the following:

  • A woman registered in a recognized technology related program
  • A registered college or university wanting to provide a grant
  •  A registered not-for-profit or charity that supports women in tech programs
  • A tech sector focused community group 
  • Student and organizations need to reside in Canada
Technology Upgrades:
Eligibility Requirements
  • Ability to clearly explain the challenges you are looking to address through a Salesforce implementation 
  • Project needs to be developed, launched and demonstrate results within 12 months

Supporting Refugees and Recent Immigrants :
Eligibility Requirements

  • Applications can be received from the following:

    • A registered not-for-profit or charity that supports refugees and recent immigrants in NL
    • A refugee or recent immigrant with a specific need in NL

Community Events:
Eligibility Requirements (None)

  • Connect with us and send us your information – we’re happy to learn more and explore whether we are a fit.

Play Video


A seamless online training ecosystem connection for all stakeholders or partners…

  • Including governments, regulators, industry associations, unions, career centers, training providers, employers and more.
  • These cross-organizational and complex training situations would overwhelm an LMS. SkillsPass fixes that, with a robust suite of NexGen features and functionality including:
    • ONLINE TRAINING HUB– our embedded MarketPlusTM online training marketplace- allowing our clients to go beyond their own training offerings and consolidate external training sources, whether classroom, online, or virtual. 
    • UNIQUE ARCHITECTURE– Industry open architecture solution design that enables third party solution integration and the bringing together of key partners/systems and eliminating the siloed, restrictive nature of the traditional LMS.
    • TRAINING PARTNER INTEGRATION– Training partner enablement through unique storefronts to accept bookings, track attendance, and issue certificates working in concert with each client’s marketplace. APIs are also available for Training Partners with their own software.
    • DIGITAL WORKER PASSPORT– The industry-first SkillsPass Worker Passport, allowing end-users to access and share their validated credentials securely with employers and regulators (via QR code).
    • MULTI-LEVEL REPORTING– Robust reporting and insights at an employer and industry (client) level. Clients can provide a business account for each employer partner to allow them to track valid certificates, assign training, and see the final results and expiry notifications. The platform also generates valuable client insights about training completion at certificate, demographic, partner, industry, and regional levels.


Providing end-to-end training delivery and credential management for all training formats…

  • This can include virtual, online, in-person, and blended training. Core capabilities include:
    • Manage learning paths that can include combination of online, virtual and blended offerings
    • Manage prerequisite requirements 
    • Track microcredentials that can be combined to form a master credential
    • Allow clients to build their own online courses and assessments 
    • Provide bookmarking so that learners can complete training in multiple sessions 
  • We have a globally recognized team of Learning Design and Production experts that work with industry SMEs to produce online and blended courseware and microcredentials.  They can take a project from concept to finished product within a few weeks. 
  • Over the years we have also amassed a large library of specialized courseware to address stubborn or urgent skills gaps with almost immediate time-to-launch and value.


With security and support that safeguards our client investments in two key ways:

  1. Battle-Tested Solutions– Having met the highest levels of audit, scrutiny, and testing related to data security, privacy/consent legislation, and web content accessibility guidelines.
    • Our consent-driven architecture supports the latest regulations and best practices in data privacy/consent, security, accessibility. The platform is secure and audit-proof- with SOC 2 Type I Audit Certification, PCI standards compliance, adherence to all SaaS security and privacy requirements, and more.  
    • We are global leaders in this space. Over the past few years, we have been through 500 governmental client Threat Risk Assessments, passed 5 Provincial PIAs, launched with 8 governments and 5 regulators, been approved and deployed by the US state departments to deploy the solution in 30 Countries.  
  2. Full Delivery Support Options– Our experienced Adoption Services Group can help clients realize their objectives after launch. We help ensure that if you build it, they actually will come.
    • Our team has managed client training initiatives that have impacted millions of workers, and support training stakeholders (e.g., training partners and employers) to adopt solutions.
    • Our optional managed services range from supporting client adoption efforts to full outsourcing of the rollout and operation of training initiatives. For some of our clients, we actually operate their entire training solution, including:
      • Full onboarding and training for stakeholder groups (such as training partners or employers) 
      • Generating awareness, engaging with potential partners, performing system demos, signing on partners, etc.
      • Sales and Marketing– we staff account management and sales roles, complete marketing strategies, design and place advertising, and develop promotional materials.
Enhancing Critical Workforce Skills

Bluedrop’s experience and proven eLearning content development capabilities are foundational in supporting our customers’ upskilling & reskilling requirements, and in maximizing the power of the SkillsPass™ Integrated Skills Management Platform.

Whether for broad State/Province upskilling programs, or single use, rapid response training requirements for a specific industry requirement- we can deliver an online solution with proven effectiveness and verifiable training results.


Bluedrop has developed and deployed eLearning training to support large and diverse upskilling and reskilling initiatives of governments and industries around the globe.


Bluedrop has amassed a a vast library of proven and impactful eLearning courses. Specialization includes commercial truck driver training, workplace productivity, entrepreneurship and a host of regulatory inspired courses,


The eLearning content solution combined with our SkillsPass ISM platform to help connect workers, employers, and related stakeholders. We also offer full execution support and program management including marketing, adoption, and customer support specialists that help drive successful uptake and results.

Our Solution – Multi-Stakeholder Benefits

Offers online training, certification, and credential management capabilities to support the transformation of broad-based upskilling/reskilling.

Is industry-agnostic, and is now securely deployed with governments, industry associations and employers around the world, with close to 3 Million users.

Enables the deployment of wide ranging course content options to support skill development including industry mandated, OH&S, and upskilling in those critical in-demand functions required in the new digital economy.

Provides partners with a digital, single line-of-sight into training results, credentials, and certifications at the industry through to the individual level.

Contact Us

Let’s keep this simple- just fire us an email, or give us a call if you have questions, or simply want to chat more about workforce skill development!
18 Prescott Street, St John’s, Newfoundland, Canada